The Super Bowl Ads Take Brands Digital
It’s Day 3 of the post game evaluations of over 50 big bucks ads that ran during the Super Bowl. I watched them all, some several times. And I have a slightly different spin here. The success and pay...
View ArticleSurvey Reveals Survival Tips for Social Marketers
One stand out conclusion from Gartner’s Social Marketing 2013 study is this idea that the real struggle for social marketers is finding the balance between the company’s goals and those of the...
View ArticleCMOs and CIOs Have More in Common Than You Think
The conversation about CIOs and CMOs as partners is focused primarily on why these two executives can’t get along. But if you fundamentally believe IT and marketing need to work effectively together in...
View ArticleDancing in the Deterministic, Data-driven World of Digital Marketing
A major force shaping this world of digital marketing is the move to a more deterministic approach to everything from the creation of marketing assets to the design of campaigns. “Know your customer”...
View ArticleMultichannel Marketing is a Perfect Storm of Synergies.
I had a dream last night that my awesomely aggressive sales targets were dressed up as old men in overalls, smoking cigars, in red wooden rocking chairs on the front porch of the county store. One was...
View ArticleAre you a Delighted Consumer?
Last I checked you and me as consumers and citizens of governments were paying for EVERYTHING. That’s right. We’re the only righteous money trail fueling every business, association, fund, or service...
View ArticleWhat Happens When Your Government Goes Off the Grid?
I asked French Caldwell, my colleague and analyst at Gartner. He said, “At this point 800,000 of the 2.1 million government workers are not required to go to work. The other 1.3 million have to show...
View ArticleSelling Creative Ideas: Make them Feel it.
I was asked yesterday if I was in sales. “Honey, I said, We’re all in sales.” We spend most of our personal and professional lives, “selling”. We sell our ideas, our self-worth, our right to live on...
View ArticleWhere Does Creativity Come From?
Gartner’s Magic Quadrant ranking Global Digital Marketing Agencies published in December. Among all the capabilities we consider: business strategy, creative services, experience design and technology...
View ArticleUpon Exiting Stage Left: Advice to Marketers
I was making my way down the beach in Captiva, Florida, hooked to my iPhone that was jammed into the front of my bathing suit, headphones wrapped around my sun visor, salsa dancing to Marc Anthony’s “I...
View ArticleSelling Creative Ideas: Make them Feel it.
I was asked yesterday if I was in sales. “Honey, I said, We’re all in sales.” We spend most of our personal and professional lives, “selling”. We sell our ideas, our self-worth, our right to live on...
View ArticleWhere Does Creativity Come From?
Gartner’s Magic Quadrant ranking Global Digital Marketing Agencies published in December. Among all the capabilities we consider: business strategy, creative services, experience design and technology...
View ArticleUpon Exiting Stage Left: Advice to Marketers
I was making my way down the beach in Captiva, Florida, hooked to my iPhone that was jammed into the front of my bathing suit, headphones wrapped around my sun visor, salsa dancing to Marc Anthony’s “I...
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